Recent News

BestLifeRewarded® Innovations, Excellence Canada and the Economic Club of Canada Launch Enhanced Version of the Mental Health at Work® Challenge

TORONTO, July 10, 2017 /CNW/ - BestLifeRewarded® Innovations (formerly Cookson James Loyalty), Excellence Canada and Economic Club of Canada, among other partners, launched an exciting, organizational support program called the Mental Health at Work® Challenge 3 years ago. The aim of the program is to create a FREE, easy-to-follow, one-stop-shop tool providing organizations with the essentials to begin to implement the National Standard for Psychological Health and Safety in the Workplace (the "National Standard"). View news release

Cookson James Loyalty Partners with Green Shield Canada to Launch Change4Life™, an Innovative New Program Rewarding Plan Members for Managing Their Health

TORONTO, May 21, 2015 /CNW/ - Cookson James Loyalty Inc. (CJL) is pleased to announce its partnership with Green Shield Canada to advance their "coordinated assault" to change the face of health in Canada. CJL's innovative health behavior change platform will serve as a catalyst to drive engagement in Green Shield's unique Change4Life™portal, offering targeted action plans with exciting rewards for members proactively managing their health. View news release

BestLifeRewarded Celebrates 5 Years of Rewarding Canadians for their Healthy Behaviours​

TORONTO, Aug. 7, 2015 /CNW/ - Cookson James Loyalty Inc. (CJL) continues its "coordinated assault" to change the face of healthcare in Canada. In 2010, Cookson James Loyalty, the founders of BestLifeRewarded announced their vision to improve the health of Canadians. Since then, the group has successfully partnered with over 80 organizations to do just that. BestLifeRewarded is the first program to combine popular reward incentives with evidence-based health behaviour change modeling. BestLifeRewarded continues to receive global recognition for its innovative approach... View news release

Canadian BestLifeRewarded Innovations Inc. to be Recognized Once Again on the World Stage at the 1st World NCD Congress in Chandigarh, India

TORONTO, Oct. 13, 2017 /CNW/ - BestLifeRewarded Innovations' behaviour change platform has been recognized once again on the world stage as a best practices approach for changing lives of its participating members.

Following their presentation at the Canada India Health Summit in Delhi, India in April 2017, the BestLifeRewarded Innovations team was invited to present their leading evidence-based platform at the First World Non-Communicable Disease (NCD) Congress in Chandigarh, India on November 5th, 2017. View news release

Canadian employers bear the economic burden of the poor health of their employees

TORONTO, April 24, 2017 /CNW/ - In Canada, about $69.4 billion is spent annually on direct and indirect costs for five key modifiable risk factors – physical inactivity, smoking, excess weight, use of alcohol and low vegetable / fruit consumption. Although Canadians know that they need to lead a healthier lifestyle, they continue to get a failing grade when it comes to reducing their risks for chronic disease. 

Of this enormous cost attributed to these five modifiable risk factors, approximately 70% are indirect, such as premature death and workplace disability costs. In Canada, this represents a major economic burden for employers... ​View news release

BestLifeRewarded Celebrates Year 6 with an Upgraded Program Rewarding Canadians' Healthy Behaviours

TORONTO, Dec. 14, 2016 /CNW/ - Cookson James Loyalty Inc. (CJL) continues its "coordinated assault" to change the face of healthcare in Canada with the launch of an enhanced version of their leading health behavior change program, now available at 

Since 2010, Cookson James Loyalty Inc. has successfully partnered with thousands of organizations to change the face of healthcare in Canada. Their BestLifeRewarded platform is the leading Canadian evidence-based health behaviour change program combining popular reward incentives with other proven health behaviour change models... View news release

A Canadian First! Results now Published from the First-Ever Study to Examine Incentives in Canadian Healthcare

TORONTO, Sept.  29, 2015 /CNW/ - The University Health Network, the University of Toronto, the Canadian Institutes of Health Research and Cookson James Loyalty Inc. are pleased to announce the results of the first known study to examine financial health incentives in Canadian healthcare, published this week in the Journal of Cardiopulmonary Rehabilitation and Prevention. "Study enrollment was higher than expected, but more importantly, 75% of the cardiac rehab patients receiving the financial health incentive said 'it worked'. In addition, and 75% of people said they would sign up for such a program – this number increased to 90% at the end of the study," said Marc Mitchell, PhD, the lead study researcher.​..View news release


Cookson James Loyalty Announces Corporate Name Change to BestLifeRewarded® Innovations

TORONTO, July 4, 2017 /CNW/ - Cookson James Loyalty has been dedicated to changing the face of health through evidence-informed innovation since 2010. Its flagship health behaviour change platform, BestLifeRewarded®, has been recognized globally as a gold standard for advancing sustainable health behaviour change.

The company is pleased to announce that effective today, it is changing its name to BestLifeRewarded® Innovations Inc. The name change leverages the strength and credibility of the BestLifeRewarded® brand and more closely aligns the company identity with its recognized value in the market. ​View news release

BestLifeRewarded Innovations Inc. Announces A Major Research Initiative with Federal Government Employees

TORONTO, Sept. 19, 2017 /CNW/ - BestLifeRewarded Innovations is pleased to announce the launch of another ground-breaking employee health behaviour change research project with several federal government departments and agencies, including Canadian Forces Housing Agency, CanmetENERGY-Ottawa (Natural Resources Canada), Correctional Services Canada, and Union of Health and Environment Workers – local 20729 (Environment Canada) using the evidence-informed health behaviour change program, BestLifeRewarded.

The objective of the research initiative is to demonstrate that 'small steps' health behaviour changes will make a significant difference in both the well-being of employees as well as a near-term reduction to the economic burden for employers.  View news release

Partners for Mental Health and BestLifeRewarded Align to improve the mental health of Canadians

TORONTO, Aug. 30, 2017 /CNW/ - BestLifeRewarded is proud to announce the addition of Partners for Mental Health content from the program "Right By You". Working with Partners for Mental Health, BestLifeRewarded is bringing Canadians together to better support teen mental health.

In partnership with all major health organizations in Canada, BestLifeRewarded is the first program that combines rewards and evidence-informed behaviour change models with personalized health action plans designed to get and keep people healthy. View news release

The Economic Club of Canada and BestLifeRewarded Innovations today launch rewards-based financial literacy health challenge

MONTREAL, Nov. 1, 2017 /CNW/ - BestLifeRewarded Innovations (BLRI) and the Economic Club of Canada (ECC), in collaboration with the Financial Consumer Agency of Canada, are pleased to announce the launch of the MoneyFit Challenge, a new and innovative financial literacy initiative. There is a strong connection between financial well-being and overall health. The Challenge is available at no charge, in both English and French, and aims to help Canadians learn more about money matters and take important small steps to improve their own personal financial well-being. View news release