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RICARDo navarrete, Vice President of Technology

With over 20 years in digital marketing and healthcare, Cynthia brings a wealth of knowledge and experience to Bestliferewarded Innovations.  She served at the Director and Vice-President level of several agencies including Leo Burnett, Medicus and Discovery Canada, focusing on health-related programs.  In 2004, Cynthia joined mdBriefCase Inc. and established rxBriefCase.com, the leading provider of Canadian pharmacist continuing education.  Cynthia was President of rxBriefCase from 2005-2010.

Susanne Cookson, Co-Founder

What makes our company the best in the industry?

Our people, of course. Meet the leaders that have created the most successful health and wellness company in the country:

Cynthia Hastings-James, Co-Founder

Our leadership team

Sue Herdman, Vice President of Account Directors

Joelle Trudeau, Vice President of Operations

Known for her creativity and innovation, Susanne has over 20 years in the healthcare sector with significant accomplishments along the way. While in Health Promotion at the Heart and Stroke Foundation of Ontario, Susanne has developed over 50 patient and consumer educational resources and programs, including a health television series and pan Canadian school site health promotion programs. To further add to Susanne’s profile, she has had 10 years of Canadian and international sales and marketing experience in the pharmaceutical industry. Her outstanding performance was recognized in 2006 as she was inducted into the Canadian Healthcare Marketing Hall of Fame.

Joelle Trudeau is Director of Operations at BestLifeRewarded Innovations, and otherwise
affectionately known as “the French connection” to her colleagues ̶ oh la la!
Born and raised in Montreal, Joelle has mastered English as her second language, although
sometimes she is known to use “Franglais” to mix things up and keep us on our toes. In either
language, she is invaluable to our bilingual environment.
Joelle is extremely organized, detail orientated, and thinks outside the box – when posed with a
challenge you are bound to hear a cheerful, “That’s easy, I can do it!”, and you can be sure she
can! Joelle joined the team in 2012 and from the beginning has worn many hats – from organizing
social events, to office moves, to sometimes even spoiling the team with her excellent culinary skills– she is the quarterback of our agile daily operations. Before we had the pleasure of having her as part of our team, Joelle has held corporate administration roles in the construction, engineering and health promotion fields. Despite her famous last name, désolé, she has no pull in Ottawa.

With over 15 years of experience in developing and executing health communication programs, Sue has had the opportunity to hone her skills across the project management spectrum, including content development, regulatory approval, creative direction, and account administration. Of note, however, is a significant body of experience in the development of continuing health education materials for physicians and allied healthcare professionals.
Outside of work, Sue and her husband are undertaking on a labour of love renovating their home and enjoy spending time outdoors with their two energetic Labradors Erin and Simba.

As Vice President of IT Development at BestLifeRewarded Innovations, Ricardo Navarrete puts his 14+ years of experience in the IT healthcare sector to work, delivering innovative solutions to drive product development, process standardization and business growth. Ricardo provides leadership and governance of the company’s technology efforts to ensure continuous development and execution of technical strategies and projects that enable BLRi to provide customers with world-class service. Although analytical in nature, Ricardo possesses a strong creative muscle allowing him to contribute towards a user-centered approach to product design and marketing. Ricardo's proven ability to lead and shape multidisciplinary teams to success stems from his passion for collaboration and brokering of respectful relationships grounded in shared, strategic priorities. 
When he's not behind a screen, Ricardo dedicates his time and energy to traveling and cooking (particularly barbecue) with friends and family. He maintains a very active lifestyle and enjoys going to the gym, dancing, snowboarding, hiking and exploring the great outdoors.