Changing for the better
Building Balance into lives of Albertans

Winter 2019 Edition, Alberta Health Services - Apple Magazine


Most Canadians agree we need to control healthcare costs by shifting the focus from treatment to prevention. That’s why Alberta Blue Cross has created a wellness movement to help Albertans improve their health.

“Our approach has expanded to focus on wellness,” says Ray Pisani, president and chief executive officer of Alberta Blue Cross, the province’s largest health benefit provider. “To us, that means helping Albertans get healthy and stay healthy through every age and stage of life.”

To support this idea, Alberta Blue Cross introduced Balance two years ago. The online program is free for Alberta Blue Cross plan members and uses health assessment data to encourage positive behaviour changes.

Balance offers tools, trackers and interactive tutorials, plus wellness-inspired rewards such as gift cards and fitness equipment. 

Read the full story in Apple Magazine

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